Size matters: South Korea spared iPad mini image's potentially offensive gesture

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Apple has chosen to use a different image in South Korea to promote the iPad mini in South Korea, likely over fears that the version used the rest of the world might resemble an offensive gesture mocking the size of someone's manhood.

Side view of two ultra-thin tablets on a light background, one held delicately by a hand at the edge, emphasizing slim design and minimal camera bump
An iPad mini promotional image from Apple's website in most of the world [top], and the same image in South Korea [bottom]

The launch of the updated iPad mini with OLED has unexpectedly sparked a bit of controversy. One of its marketing images was edited due to allegedly displaying what could be considered an offensive gesture.

The regional online Apple Store for South Korea looks a lot like others around the world. However, according to ITHome, one image showing the thin profile of the iPad mini has had its hand removed from view.


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